T3 - Tech 100

Welsh Sony bigwig done good; Stringer may be leading the world's largest tech company but has his work cut out when it comes to their bottom line.

Hailing from Wales, Howard may’ve been badly bruised by the recession (Sony announced its first losses in 14 years this year), yet they’re still a reckoning force in the market, particularly when other consumer electronics manufacturers are also suffering hugely.

Nonetheless, with the newly-announced PS3 Slim gaming console offering more bang for its buck, their gaming division is expected to pick up in the lead to Christmas. The Japanese company has just announced its first proper netbook, the W series, which is bound to shift a few more units than its massively-overpriced Vaio P “ultraportable” did.